I actually think it’s very compatible with what our guests are actually looking for.” One is recognizing you, understanding your distinct preferences and desires and being able to accommodate those, as opposed to a points-based program. “You will hear, over the course of the near term, our talking about programs related to recognition that we will be undertaking, but again, as I said, it is focused on the distinction between recognition and rewards. In the past few years Four Seasons has been working on improving programs related to recognizing guests.Four Seasons says that feedback reflects that Four Seasons guests are less concerned about accumulating points to be redeemed for rewards, and are more concerned with being recognized and having their preferences understood, so they can be served in a highly personalized way.Four Seasons’ focus is on recognition, rather than the traditional concept of a loyalty program, whereby you accumulate points and get free things in exchange for business.Why doesn’t Four Seasons have a traditional loyalty program? Here’s Four Seasons’ philosophy: While Four Seasons is known for its great hotels, one frustration among a certain subset of consumers has been the hotel group’s lack of a loyalty program that allows you to earn and redeem rewards. Why Four Seasons doesn’t have a traditional loyalty program How everyone can get perks at Four Seasons.What are the benefits of Four Seasons Elite?. Four Seasons’ Invitation-Only Elite Status.Could Four Seasons benefit from a points program?.Why Four Seasons doesn’t have a traditional loyalty program.
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